Your Job As a Search Engine Optimizer

Each search engine has its own algorithm in ranking web pages. Understanding the general factors that influence the algorithm can affect your search result position, and this is what SEO experts are hired for. An SEO’s job has two aspects: On-Site and Off-Site.

On-Site SEO: are the things that you can do on your site, such as: HTML markups, target keywords, internal linking, site structure, etc.

Off-Site SEO: are the things that you have much less control of, such as: how many backlinks you get and how people link to your site.

This is a guide for designers and developers. The main concern is the On-Site aspects. Secretly though, if you do your job right… and design a beautiful site… and/or produce useful content… you’ll get Off-Site backlinks and social bookmarks without even lifting a finger.