phishing

In computing, phishing is an attempt to criminally and fraudulently acquire sensitive information, such as usernames, passwords and credit card details, by masquerading as a trustworthy entity in an electronic communication. eBay, PayPal and online banks are common targets. Phishing is typically carried out by email or instant messaging, and often directs users to enter details at a website, although phone contact has also been used.Phishing is an example of social engineering techniques used to fool users.Attempts to deal with the growing number of reported phishing incidents include legislation, user training, public awareness, and technical measures.

A phishing technique was described in detail as early as 1987, while the first recorded use of the term “phishing” was made in 1996. The term is a variant of fishing,probably influenced by phreaking,and alludes to the use of increasingly sophisticated baits used in the hope of a “catch” of financial information and passwords. The word may also be linked to leetspeak, in which ph is a common substitution for f.Several recent phishing attacks have been directed specifically at senior executives and other high profile targets within businesses, and the term “whaling,” has been coined for these kinds of attacks.

Reach your customer straightaway, With Google AdWords

Google Adwords – the major source of revenue provided by google, the king of search engines. Adwords campaign, performed through Pay per Click online advertising, is displayed on the top or beside the search results headed as “Sponsored Links” charges an advertiser only when a click is recorded offering cost-per-click and cost-per-impression pricing for the advertisers served on both google and the partner sites. A Google Adwords is triggered by the key terms used and ranked by its performance determining the cost for the number of clicks along with ranking of ads relevant to competitors.

Importance of Google Adwords

The quality of any business depends upon its profitable Adwords campaign. Let us discuss about a few important strategies or features of Adwords:

• Free search engine traffic has frequent changes in the “natural search results” ranking due to updation made to the search engine algorithm but when Adwords are given equal importance, it has far more control over the traffic, highly flexible and the consistency of traffic becomes gradual whether it increases or decreases.
• Tracking up of keywords and developing a good keyword campaign through procedural analysis is necessary to overcome the competitors in the market who have designed their Adwords through specialists.
• Adwords is the best measurable online marketing strategy through type, number and profitable searches. Determines and keep track of the effective keyword terms that are frequently used and high revenue driving traffic and ranking in natural search engine results.

Benefits of Google Adwords

The absolute need of Google Adwords is adequate and has excellent benefits indulged:

• A fixed amount paid for the number of clicks or the number visitors to the website driving all of the other website traffic sources determined through effectiveness.
• Google Adwords drives the total amount of traffic towards the website within few hours compared to the natural search results which takes a long period of time.
• Turning up of the Google Adwords on/ off facility helps in leveling the demand of services during heavy workload and resume it when needed.
• Controls the cost terms through flexible advertising platform and switches off the ads when it exceeds that day’s budget or estimation.
• Target the market precisely and have control over the Adwords in terms of time and area, i.e., if only the Adwords ads will be open for a specific hours or targeting the ads to people only from a specific area, it can be activated according to the needs in few minutes
• Excellent brand exposure, the payment is made only for a visitor click and not for viewing each of the ads.  So the brand name is seen n number of times on the web page for free and if so the visitor clicks the ad and reviews it, in future he may make an enquiry for purchase since he sees the product every time he visits and normally it will create an impression that it is a leading company for that particular product.

Hence, Google Adwords campaign is the most powerful tool, cost-effective and simple marketing campaign for any business firm to develop its business outlet.

 

                                                                            Useful SEO Tips
 
Search Engine Optimization or SEO as you call it is an ideal way to promote your website and get higher rankings in

the search engines. Search engine optimization is all about patience and resistance to see your website on the

topmost position in the search engine. If you ever wondered that SEO is a one-day dilemma then you better get off

this idea. SEO is all about dedication and hard work and lot of research on your part to see your website through to

the top.

Here are some Useful SEO tips that can help you in understanding more about Search Engine Optimization:

1. Ethical Search engine Optimization

Search Engine Optimization basically consists of White Hat SEO tricks and Black hat SEO tricks. There is no doubt

that the unethical method will see you through more faster. But hang on here let me ask you something before you

actually decide to follow unethical Search engine optimization. Are you willing to see your website on top of the

search engines at the cost of you getting banned from the search engines. Well, the choice is certainly yours

whether you would like to be recognized in the search engines forever or just for a span of time. It is very easy to

be smart but very difficult to overcome a “Ban”

2. Increase the back links of your websites

Search Engine Optimization is all about one way links pointing at your website. The more number of back links the

higher are your chances to be recognized by the search engines and see yourself at the top. You can say that

increase in number of back links is the basic funda of any website to get higher traffic and higher search engine

rankings.

3. Consider Content to be the king of your website

You must have heard this statement innumerable number of times that “Content is the king of any website”. The

more content to your website the higher are your chances of getting recognized in the search engines.

4. No Plagiarism content

If you are here to rob other website content and post it in your website then I am afraid you better give up this idea.

Search Engines hate plagiarism and duplicate content. It makes no sense to have duplicate contents; it would be

better to write something new and unique.

5. Proper Keyword Analysis

Keywords is the key for any website. You can take it this way “No keywords No SEO” So now you can understand

how important keywords are for a given website. You need to make sure to use related keywords on every web page

content. You need to maintain a proper keyword density based on Search Engines techniques.
——————————————————————————-

Hits Explained

Hits Explained

If you think the term hits means the number of people who visit a website, you’re wrong.

More Information

You’re not alone. Most people have no idea that hits are meaningless. A “million hits” does not mean that a million people visited a website. It doesn’t actually tell you anything at all about the volume of traffic — the real number of visitors could be close to a million or it could be less than a thousand. There’s just no way of knowing.

This page explains in simple language what “hits” really mean. See the links on the right for more detailed information about web statistics.

What Are Hits?

A hit is a request for one file from a web server. For example, if you request (i.e. visit) a single web page which contains only text, the web server will send you that page as a file. This process is called a hit.

1 File Request = 1 Hit

In the early days of the Internet, hits were a reasonable way of tracking how many pages were viewed. Each page was one file, so hits equalled page views (more or less).

The problem is that in today’s Internet, each page is typically made up of multiple files. Each time you request a page you receive a whole bunch of responses — each of which counts as a separate hit.

1 Page Request = Multiple Hits

It is quite common for one visitor to generate dozens or even hundreds of hits during a single visit.

Clearly hits are a gross exaggeration of the number of visits, but it gets worse. Because websites are designed so differently, there is no common baseline for determining how many hits an average visitor generates. If a website uses 25 icons in their navigation menu, it will generate a lot more hits than a site which uses a single image file. This makes hits absolutely useless when it comes to reporting traffic volume.

How Can Visits Be Measured Properly?

Unfortunately there is no accurate way to measure visits but there are certainly much better ways than hits. The standard method is to use a software application which analyses lots of different statistics and makes an estimate of the number of individual visitors.

The number of visitors is called “visits”, “unique visits”, “unique” or “sessions”. There are other terms as well but these are the most common. We recommend using the term “visits” as it is intuitive and descriptive, and more likely to be accepted by the general public.

Why Use Hits if They Are Inaccurate?

It’s a legacy problem. As hits slowly became less accurate, no-one wanted to stop using them because everyone else was still using them. It is hard for one webmaster to say they get 100 visits when another webmaster with the same traffic is reporting 10,000 hits.

There are three types of people who still use the term hits:

1.                         People who don’t know what it means.

2.                         People who want to make their website seem busier than it really is.

3.                         Server administrators, who actually do have genuine reasons for knowing the number of hits (it’s technical).