March 22, 2008
Title-Meta tags-Text links
Title TagTitle tags are first thing displayed to the user in any search results. It also helps in determining the page relevancy and page rankings. Writing a descriptive title is most important element of search engine optimizations. Your site title plays an important role in determining the importance of contents of your website. Here is an example how a title tag placed in web pages:<HTML>
<HEAD>
<TITLE>Best title describing your page</TITLE>
Important notes before writing a page title.· It should be descriptive and relevant to your page contents.· Should not have more than 75 characters· Should include the most important key word in title, but occurrence should not more than three.· Should be grammatically correct.· Should not use misspelled words, these are waste of time. · Should not use excessive special characters as it may be considered as s>>m.This is arguably the important HTML tag, which increase importance of page content as well as allow a user to know what is the site all about.
Meta tags:
It is debatable now that how much weight search engines are giving to meta tags. In fact meta tags are HTML Tags that describe the contents of a web page. It provide search engine spider help to catalogue and categorization the contents of web page. If your pages have inappropriate or no meta tags it will be difficult for a search engine to index the pages.Use of well written Meta Tags will increase your visibility in search engine results and will bring you additional traffic from people searching for your specific product. Most of the search engines use the Meta Data Information’s to find keyword and description for the pages. It allow them to display brief information’s in their search results, so that they can rank a site accordingly.
Here is the example of most commonly used attributes.
· Content type· Description· Keywords· Robots· RevisitThese are enough, you can use more tags but are not so useful. We have mentioned above only the essentials.
Lets see how these Meta data’s will be placed in your HTML pages
.<HTML>
<HEAD>
<TITLE>Best title describing your page</TITLE>
<META http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″>
<META name=”description” content=”Short and descriptive description about the site.”>
<META name=”keywords” content=”keyword1,keyword2,keyword3,keyword4″>
<meta name=”robots” content=”index,follow”>
<META name=”revisit-after” content=”45 days”>
</HEAD>Let us explain you a brief about each of the tags:
Content-type Meta tag:
<META http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″>This tag describe the type of contents use in page are HTML, and using iso-8859-1 character set. There are many more are used, We are referring the most common one. If you like to dig more about this, you can find at W3.Org website.
Description Meta Tag:
<META name=”description” content=”Short and descriptive description about the site.”> The description tag gives the search engine the description about the contents of your web site. If you don’t have description tag, the robots will simply choose the first couple hundred words on your page and create its own description. You can include your main keyword here but should not repeat the same. It should describe a brief of page contents and it is visible in search results. The maximum length of characters shall be used are not more than 255.You should write this carefully and write for humans, as it display in search results and going to convince the searcher about clicking on your site.
Keyword Meta tag:
<META name=”keywords” content=”keyword1,keyword2,keyword3,keyword4″>This tag will include maximum of 5 keyword about your site. Make sure that you use only relevant keywords and not use for stuffing excessive or all the keywords. Instead you have to be specific and use short (two or three words) and descriptive keyword those can be found into the body of your pages.
Robots Meta Tag:
<meta name=”robots” content=”index,follow”>Search Engines uses “Robots”, “Spiders” or “Crawlers” to visit your site and collect the site contents. It used to inform them whether they can index the page or not. There are different types tags used according to page and contents of the site. The above syntax is used to tell a SE Robot to ” Index the Page and Follow all The Links on the page”. Other tag having similar directive is “all” which means the same.<meta name=”robots” content=”index,nofollow”>In case if you specifically want a page to be indexed, but avoid robots to follow the links, can use this tag.<meta name=”robots” content=”noindex,nofollow”>In case if you index any of your page and also dont want robots follow the links, can use this tag.
Revisit Meta Tag
<META name=”revisit-after” content=”45 days”>The revisit tag tells a robot, spider or crawler when come back to crawl again. You can use “30 Days”, “15 Days”, “7 Days”. This is commonly used in sites where the contents changes frequently, so requesting robots to visit and index again. However you should not use shorter period call as some engines may not like that and can consider as “s>>m”
Other Attributes and Elements:
Now we come to the other basic and essential elements which will be used in the body of the pages. These are mainly “Image ALT” “Heading Tags” and :links”. This is very much important part. You should use all the keywords which is mentioned in keywords tag should be found in the body of the pages. You can use them in your “image ALT Tag”, “Heading Tag” or in “links”. Below are the examples how to use them effectively.
Image ALT Tag:
<IMG src=”s16_logo.gif” mce_src=”s16_logo.gif” width=”150″ height=”55″ alt=”Web Hosting”> Search engines can not read an image. ALT Tags are used to translate in text for them, or you can say this is the description of the image. These tags should not be used for stuffing keywords, instead use only those keywords which are used in keyword tag and body tag.
Heading tags.
<H1>Your Heading</H1>
<H2>Your Sub Heading</H2>
<H3>Your Sub Heading</H3>Now a days people are not using these tags as it displays bigger fonts in pages. However you can use your main keyword in H1 Tag and move further to H2 for next and H3 for third. Always avoid using many keywords in these tags and restrict yourself to 2 or 3 words only per tag. You can also use CSS to define the size of fonts as per your site look and feel.
Footer Links:
<a href=”about.htm” mce_href=”about.htm”>About Us</a>
<a href=”Web_Coimbatore.htm” mce_href=”Web_Coimbatore.htm”>Web Designing company</a>
<a href=”About_Coimbatore” mce_href=”About_Coimbatore”>Coimbatore</a>
<a href=”linux.htm” mce_href=”linux.htm”>Courses_Coimbatore</a> and so on .. Footer links are important and search engines look for them. You should carefully add your important keywords maintaining the page content relevancy. Again don’t stuff many keywords here, but use only those which has been used in the body and meta tags of the particular page.All done !! Your site is now ready for submission to the directory and search engines.
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1. Understanding Title, Meta tags, Text links and other elements | prestilo.com | January 2, 2009 at 3:54 am
[...] Understanding Title, Meta tags, Text links and other elements [...]